Beauty Marketing 101

Hey beautypreneurs! In this fab episode of the BeautyTainment Podcast, we, are rolling out the red carpet for marketing maestro Matt Nelson from Peachtree Rose Marketing. We’re dishing out tips and tricks to help you slay the beauty marketing game, whether you’re flying solo or plan on working  with a marketing agency.

But wait, there’s more! We also dive into the intriguing marketing strategies behind Ashley Madison, shedding light on their controversial success. And, of course, we keep things lively with plenty of jokes and good vibes. This episode is packed with valuable insights and a lot of fun, so don’t miss out!       

Matt Nelson @
https://www.instagram.com/peachtreerosemarketing?igsh=cGptNTNwaXNsOTd3

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you can also follow us at
https://www.instagram.com/vanidosabeauty/
https://www.instagram.com/leeboy_savage/

Transcript

0:08

hi everybody and welcome back to BeautyTainment podcast I am your host Claudia you can find me at Vanidosa Beauty and beautypreneur underscore CEO and this is my host Roundy what's up everybody find me a leeboy savage on Instagram and then we got the owner of this beautiful studio and our marketing expert huh of the what now beautiful studio you said beautiful did I yeah he's a little sick I was thinking about you you were thinking about me about you good start yeah okay of this awesome podcast studio right here we got the owner right here Matt and he's also marketing genius what's up everybody oh that's it haha Matt with Peachtree rose Marketing thanks so much for having me this is so weird being in this seat yeah yeah yeah I could imagine so Matt does um is a producing producers and what is that producer I guess right yeah that's what I would call that yeah yeah I feel like we're a good team I'm the pretty face obviously and then um saying I'm ugly or what I'm getting there and then Matt what is that like the production part right he gets everything together and then you do the thing do a little bit of final edits and stuff I don't know I just Matt does the heavy lifting yeah I just show up so yeah yeah you just here to look pretty that's see yeah to look beautiful but I got the brains in the beauty over here yeah but I digress so one of the one of the things that we hear a lot of people struggle with is kind of like the marketing part right especially I think I feel like in the beauty industry because it's so visual a lot of people just feel like they just they can just put pictures out you know what I'm saying I think a lot of people say like if you build it they will come that's not how it works we've talked about that before yeah I think that mentality is like it it's it doesn't take you anywhere you know what it but it I think for us it took us a while to really understand like you gotta do a little bit more than that if you would have just listened to me anyway just listen we have a guest president yeah yeah this is not attempt to fight yeah we were we were fighting this one either so we're no no we're trying I'm trying to start some shit like I'm editing right now you know the only reason we didn't we haven't argued is because you're sick so you just like don't have the energy yeah that's probably why I was like you didn't put the right clothes in the washer you're like yeah yeah I don't care now you don't care right now I just want to take a nap this morning that was it yeah you do anyway Matt's here yeah so Matt what do you find is like the No. 1 thing that beginners in any industry kind of should do or like we're like the No. 1 mistake that we're doing or not doing I think it's um for for small business really yeah and for our solo preneurs who are trying to make it into a business they're trying to move from me being the talent and the business and doing all of the hats to trying to create something where it's got a life of its own I think the biggest struggle that I see is people not understanding balance and how you've got a balance obviously you know income versus expenses but but really in terms of marketing what you're paying for and whether or not you need to pay in the beginning or like do do I start out and I hire this big agency and I'm not even making six figures yet or not even making half of that or I'm making nothing did you budget for that going in is that a part of you know your strategy or you just hoping that they're gonna take you and skyrocket you so Matt it seems like you wanna fight and talk shit so let's do it let's do it you said that there's agencies out there no and so this is true I I specifically I think we know a person so this particular gal she was paying thousands of dollars a month getting like zero return and she's like I did it for a year like all this money wasted you're not getting any traffic so what are like the tall the the the the tall tales I guess tell tales tell tales are signs of like or what do you look for in a marketing person are you like if you're a small business are you looking for somebody local you think is better or are these bigger marketing agencies uh fluff what do you think so it depends I think um the reason I created this company is No. 1 I created this after I started another business and I started it to fuel the other business and it's helped um but the other thing I wanted to create a business in marketing that helps small businesses scale to the point where they can sustain marketing long term yeah and if they grow and they create their own marketing department well great we've got an awesome referral partner that's the goal oh wow right um but what I've seen is most big marketing agencies either don't go for small business yeah because there's a fear that No. 1 they're gonna fizzle out I mean the statistics alone show that small business will not win long term that's just how it is uh so there's the sustainability you know from that business model side of the house or there's the smashing grab okay I can rope them in a six month to a one year package and they're good with that whether or not they get a return on investment it's all good hopefully it works out for them if it doesn't we'll move on to the next one and they've got marketing budgets to support going after that yeah and that's the business model I wanna move away from I wanna figure out how to support people and that's what we've been doing is showing them a return on investment and as they are able to do that what I've got to get better at personally as a business is building in contracts yeah cause I get burned and I gotta work with that cause cause at some point when someone knows they'll have to pay for what they've been getting nobody wants to pay more for what they've already been getting at either a discount right or or you know at a tiered process so for me it's a I see these big box marketing agencies whether or not they're local um and they hire local salespeople who know a little bit of the talk they're not technical experts in terms of marketing but they know enough of the wording to throw out there and they're at enough of the places to just get the overall you know nuggets of of small business and big business yeah and I feel like when sorry go ahead they tend to have like cookie cutter uh the lifetime do they have a package right yeah and they do the same thing for everybody and just like and people love to approach us with hey what's your pricing on this I'm like well it depends like what's your what are your goals like what's your target audience so so I think if you're a small business starting out and you're trying to work with a marketing company or you're interested in it are they asking you questions first or are they telling you hey this is the package I could put you in what questions are they asking you are they asking you questions to get you to think about your business to get you to think about the long term strategy and how that kind of builds in or are they asking you questions to figure out what your budget is and how much they can smash and grab yeah you know you know what I like when I met with you you you actually taught me some stuff you went and sat down with me and taught me some of the background stuff instead of just throwing stuff at me or like look at if you do this you do this you do that that help with the algorithms and this and that sure there's there's it there's and it's it's a and on this end right for the marketing agency it's a balancing act too because you gotta balance okay I'm gonna give value up front yeah for free that's always a tough one cause you only have so much time right sure um but you that's that's where it comes in engaging whether or not you know this client you know provider relationship is gonna be worth it long term and that's that's on both sides which goes both ways yeah for sure uh huh so I think that's a big part of it but the other part I mean to be honest that's that's a sales tactic yeah for sure and it works yeah it works but it's mutually beneficial yeah and that's that's kind of the goal right I think one of the things like these big marketing companies do is like I guess I guess and then you know it's it's I guess it's one of their trials inter relations I'm sure that they go through but as they're expanding they're hiring more salespeople and so these salespeople obviously don't make money unless they sell and so they make a commission right yeah so it's sell sell sell here's the packages I'm gonna call you are you gonna are you ready and just take money and then move on to the next one so what you're saying is it's it's maybe better for to work with somebody who's trying to get to know your business and see what they can do specifically for you as opposed to like here's a self person sign here and then you have to talk to this other people who are God knows where sure yeah what's that about really oh I'm sorry what no it's all about relationships you know what I mean it is about relationships and it's about um does each person does everybody in the room have an idea of what the long term strategy is and are they aligned and if you can't if you can't get that in the first few meetings left swipe just move on on both left swipe what is that what is that is that is that tender or something it's the it's the gen zenial you know left swipe on on the app it's always keep moving on I think I think I just laid out the bag what type of stuff is on side note so first of all so I told you guys so my sister in law is in town this is this past Memorial Weekend and my wife wanted to watch something and I was like really you wanna watch that it is that new I think it's on Netflix is that Ashley Madison oh it's like it's a three part documentary I had it on this morning yo it is legit right no no no it's it's a it was a it was like a it's an adultery site it was to go have affairs okay okay okay I was fascinated from the marketing piece cause they get into it like from the beginning like the dot com bubble yeah sorry I'm just gonna nerd out on this show go ahead we're listening it was it's this three part series on on this Ashley Madison and I had heard of it because it made big news like worldwide when when the scandal came out it was yeah a while ago they had a big leak on that a leak where it was in I think 2015 is when the leak happened but before that like when they were starting out I mean they were so controversial at the time because they were the first site it was like that and just from a marketing perspective I was like man that's got marketing baked into it cause we were gonna talk about it you know no matter what it was all more to the news and stuff well they were they were talking about that CEO that they brought in and he he got in front of the camera cause they couldn't get yeah yeah it was our catch line it was um like short having affair yeah so so he he just he he was like okay I see the controversy and stuff and they had numbers coming in in the first couple years but it wasn't until they hired him and he was a lawyer and he wasn't just a lawyer he was a lawyer who liked being in front of the camera and stuff like he would have just show after show after show after show yeah and the other part this is the funny part though and you figure out later in the show a little bit more but it all it all came out did you watch it already we watched like almost the end of the third episode but like he would bring on his wife but his whole stick was like yeah we do this and not it's not for everybody it's not for me yeah but it's for you you find out later that that show's gonna have everybody going and looking for the deadly to see if their spouse was on there yeah so there's a there was a part later where after it happened there like all these little things were popping up online where where they would scrub all the data and they would sell the ability to look up whether or not your partner all they all they were selling you could plug in you could plug in their email their phone number whatever and they would pop up and say oh yep they're on here they had this one where there was this like a radio show in Australia and it was a it was a wife calling in and on the show they were looking and he's like I'm sorry to tell you yeah he's all know what he's on here and all this was and then you just hear click oh man I love the way they film their documentary it really sounds like you like the show Matt that that I'm nerding out on the editing and the marketing and everything like watching the show but they have that one and like don't with cats with it was another good one oh it's like a serial killer one I couldn't watch it was a serial killer one so yeah not for the faint hearted but but the way that they filmed them and the way they edit it and everything and the suspense and everything no I thought the cat one was about cats that's why they watch it I literally thought it was about cats that's kind of how it starts off right with the yeah in yeah yeah sorry squirrel moment anyway haha anyway the marketing was great but it was good though cause uh they couldn't get the commercials and shit up so that guy would just go hit talk shows and talk about it cause it's controversial yeah and make it even more and every time every time it came up controversial their numbers would spike though but that was the big scandal was they were selling the Protection of hey we're gonna protect your data and they even had a thing on there where if you wanna leave it you can delete your data forever and what and you pay this extra special price and it's gone forever no such thing and the hackers that were already in there from like day one they were upset because it was fraud okay and they were making money bend over fist it was crazy crazy so she called what time did she end up did she go to jail there's it wasn't that it wasn't a she oh wait who am I thinking of am I thinking about that that call lady the call girl lady oh you're thinking of the the miss the Madame yes although they killed her ass right she she died like or she they found her suicide in the in the shed suicide like a few a few she got suicide right now this was a while back I like the way you said that so it's nobody says that in English in Chinese they have a word for suicide what I really do is like their passive tense like they were suicided because of like over there like China she got you know she got Epstein in the shed that's what happened she got Epstein did not kill himself haha I remember that thing you know what Matt giving your past what do you think about the Epstein thing oh no man Matt's like I'm not talking about that for real that is not my real house anyway marketing so after say somebody's new so for marking we're gonna put a picture of Epstein on the thumbnail oh my God you probably shouldn't do that yeah we're gonna watch it goes viral that'll be the one I know right that'll be the one that goes viral um so somebody that's new Matt like how long do you think they should wait before they make or contact like somebody to make a solid solid website so I say this because when we started I made our websites so that being said both both of us it was like well I made most of them in the beginning in the beginning you do you made these last like one or two or something no I think I we're gonna start fighting over this but so anyway somebody has a foggy memory and it's not me weren't you aren't you sick like I'm a little sick really so anyway um these websites were like not it because we were trying not to spend the money on the website and then from there um we finally did in the website was like okay right there was no marketing behind it or anything or any SEOs and stuff no we didn't know we didn't know anything yeah um so would you suggest that somebody kind of starts paying off or having somebody build their website from from scratch when they start or would you suggest kind of like shoestring budget like do your thing first and then you know in a year to get your website like what comes first sure I think so to answer your question it depends right nobody likes that answer yeah but it's true none of us so it all depends on the industry the person um in the business right so I think before you even consider like I need to go get all of these social media profiles I need to get this website I need to do this in terms of marketing do you have a business do you have a viable business is that business gonna be sustainable is there are there other people who gonna buy from your product or service is probably the biggest question yeah people love selling stuff or the idea of hey I could sell this yeah well people wanna buy it right uh that's the big question yeah this is true and if the answer is no find that out very cheaply first and don't invest a lot of money in it so take your time to understand your target market target audience and whether or not there's something there so I think there is a little bit of that bootstrap that has to happen when it comes to a website I would say you run the risk of painting yourself in a corner so if you use a Dragondrop website builder you know your Wicks Weebly Squarespace or square um they're great because they they sell all of these other things that come along with yeah and they sell the convenience and to to a small business owner to an entrepreneur I mean that's like catnip right yeah cause these hats that's less hats that you have to wear vagaro is a prime example as well in like the beauty industry yeah um those are great but at some point if you wanna professionalize beyond that and you want a little bit more of a custom feel or you wanna be able to pull different levers in terms of marketing like search engine optimization and making sure that your sites ranking better yeah you're gonna have to steer away from that that comes at a huge cost if you've already kind of branded something on that kind of a website cause you can't press the export button no no no cause they know what they're doing yeah they they know they like it if they make it easy for you to leave you just leave when you're ready yeah um so now you've got to pay a web designer potentially or a marketing company to come in and say okay I like the way my website works now and they've roped me into this in a hundreds of dollars per month package uh huh uh but I can't do this uh what what do you guys recommend you know half the time you'll get a marketing company that'll say we can build you this custom website which means custom HTML and CSS which means stuff that you won't be able to edit later and you'll have to come back to them or hire somebody else to redesign it or you go with something like WordPress it's a free content management system all that means is it's a program where you can move things around more or less yeah um and that's something that I usually recommend small businesses get a hosting package on you know us reputable hosting company and then use a content management system like WordPress and if you don't know how to use that then work with a company that's able to work with you in your budget to build something initially and then hopefully it's enough of a mutual bene mutually beneficial transaction upfront where you can build that into a long term thing and generally though they should be able to show you okay this is your initial page that looks like this if you needed a landing page all you need to do is duplicate it you move a few things around if you want to if you want more consultation but beyond that or if you want something else on a monthly rate we'd be glad to work with you yeah that's the way it should be so what do you think Brad like knowing what we know now yeah and I know like we always kind of talk about this but I I think maybe 15 years ago 10 years ago I think the best idea would have been to just hire somebody you know yeah but you like like like that when it's custom is expensive yeah but by taking being taking that out I mean we've been you know 10 years ago we were also doing pretty well in terms of like how much money we were bringing in we were never we weren't in the red ever yeah so like instead of all those all those target trips that we took you know what I'm saying like wouldn't you think that maybe we should have hired somebody and then had somebody like check up on the website a month is that that's a thing right like no no we should have it should have been priority that's what I'm saying like we we didn't priority prioritize right yeah and we should have priorities that prior you're sick you're sicky poo on our website you know what I mean and then we we we did that too we went to the cheap ones and then we had a switch went to cheap ones switch I don't know we probably spend more money over time rebuilding all the time you know I mean it's time spent and then never finding something that works and then like you said when you get on those clicking how do you call it clicking clicking base like Dragon drop Dragon drop man you're locked into their templates and you can't do you can't get half of what you want out of it and most of them most of those as well like just from a nerd out on the web design piece here like most of those they look great you know on desktop or a laptop when you're building them and stuff and then you find out when it's on mobile which is like 60% or more people are gonna visit you first on mobile like it's a little bit clunky and then you gotta try and figure it out cause cause the end because yes they have the ability to have that dragon drop feature built in and it's supposed to convert over to mobile like it's supposed to and it doesn't all the time because it has all that extra coating it's clunky yeah and you know who doesn't like clunky Uncle Google yeah no not the Googles yeah the Googles so your SEO takes a hit too that's just how it is they may have all these extra SEO features like where you can do like the very basics of having you know the title for your page or some metadata baked in or whatever the case is yeah um where you're just doing the very basic but this big stuff that makes your page clunky or your page speed load time like Google takes all of that into account on the algorithm yeah at the end of the day Google cares most whoever's plugging in a search term is getting exactly what they want or as close to it as quickly as they want yeah in a safe way and if those three things aren't hit then you're gonna yeah go down I think I Learned from you you even told me like the head and it has to be a certain size has to be type of head ideally so the contrast and a lot of stuff you could do on website in terms of you know user experience user design experience and stuff like that at the end of the day people overthink you know I need a flashy website for my brand and stuff yeah you're gonna scare more people away if you're not just doing the three basic things on a website and that should be answering you know what you do who you do it for and what they need to do to take advantage of that so like a clear call to action and most people don't think about the very basic fundamentals of that yeah right I think especially like kind of in the beauty industry because if I look at it and it's ugly I just don't want it sure and so for us functionality is like No. 2 you know and I think that's kind of the issue we're having with our website right now where it's like it works but we want more it needs to be better it needs to be better yeah right yeah um and I think we were having an issue like you mentioned where it looks weird on on mobile on mobile having some issues on the mobile yeah yeah and we're still kind of dealing with that right now yeah which which we're gonna have Matt on Matt gonna take it here pretty soon got you we just need to get over this this summer yeah it's been a slow season especially in the beauty industry I think all service markets I think everywhere yeah but I think especially I would I wanna say specially as because I don't know you know like I just see um I just see in here and and stuff you know I was just talking to a gal who I'm referring to and I just talked to her yesterday and she's like man I don't know if I can keep up with this rent a lot of the girls got into studio suites and they're like a gazillion dollars a week they're expensive they're so fucking expensive

she's paying 2: 22:33

60 a week yeah and it's smaller than I think it's as big or a bit smaller than my room yeah uh the way smaller than the classroom uh huh and so she's paying this and so now a she has no marketing money b she's kind of she already gave a deposit for this other website person and now that they're not doing anything it's like fuck now I gotta spend money again and so she's kind of an oh and she was trying to hire out um all these people or a couple other people to do um services in the same suite obviously so she can make more money while she's not there cause she also has this other job um that maintains her business you know and they told her she couldn't hire anybody and I was like how can you tell somebody like you're supposed to be like subletting yeah or something like that yeah but it would essentially bury be her employees but to me it's like however you wanna do it 1099 or W2 they're your people you're trying your people like why do I have to if you if the suite is almost 12 bucks like or over 12 dollars like how are you telling me what to do but that's crazy you know what that is though cause you said like 200 something you know a week yeah people people will look at that at the weekly at the weekend is no different than like a Dollar General or one of these dollar stores that are selling convenience because it's only $1 only $5 versus you know you go to Sam's and you get the monthly amount you know or more you know over in terms of volume you know people are used to looking at the monthly rate yeah and they look at the weekly rate like oh that's a steal sweet and it's and it's so weird cause I I you know coming from California every everybody over there is like this is your monthly rent nobody pays a week I mean I don't wanna say nobody but the consensus is that you pay monthly yeah and when we came up here everybody was charging weekly yeah and I remember the first place that I went to they were like oh it's something like two 50 or 300 dollars a week and I was like a Ma I know but if you do the math on it it comes out more expensive it's more expensive than having a whole place yeah it's crazy it doesn't make sense no like just what are you getting for that yeah you know in terms of you know you know the support from the from the landlord or there you know whoever is controlling the space you get a place that's ready to walk into Turkey the convenience yeah and you know and I get it but for me I rather have like a really cheap place and use that extra money for something that for marketing but then you're also in a in a building with everybody that does the same thing that you do almost you know what I mean so you you don't stand out I don't think as much I mean it all comes to marketing yeah but I don't know I'd rather have my own place yeah but I mean a lot of the girls especially for the hair industry they're kind of like well they have washer washer and dryer so it's a convenience do I want to spend an extra thousand dollars for that yeah like no I even hiring a laundry service to come and pick up your laundry I think is better and then spending that money on marketing yeah for sure especially who is it out Candice right uh from Flamingo Washington Flamingo Washington I was considering her for the the other venture the massage studio you know if that were to pop up oh yeah yeah there's the longest time where I'm over there washing sheets and stuff I can't do that when I'm trying to do SEO and podcast no but see that's what I would that's what I would do I'd rather hire hire out like I think we're also scared of and I and I include myself and roundy nose like specially with with even fixing our website I'm like let's just wait a little bit no you're cheap baby you're cheap I am cheap math you're cheap I have to I have to I have to like fuck the fact that I mean I can neither confirm nor deny it's true I'm fine with it instead of being like all around let's record it it's for free let me record you know what you do man you know what you do to me too you send me on oh yeah go meet with this person see how much you're gonna charge in this and then let's get started then after after do it and it's like oh we're gonna wait like why did you send me over here because I wanted to get the numbers and then from there what I do is a strategy around you then I think about it then I bitch then I make a plan and eventually it gets when I go somewhere I'm ready to go I'm like fucking let's jump in but yeah and you and you and I are the same you ask Crystal my bookkeeper she knows not my numbers but like you and I are the same as a creator yeah you know you have an idea and you wanna run with it and try it out yeah but that is the smart way in business to figure out okay what's the actual price what can I afford yeah and then figure out okay how can I afford that yeah and you know and I think ever since ever since the school and like brownie and I had this like really long conversations when we lost the the school in California the 250,000 ever since then and and I know that I jumped into that and I know and we've had conversations and well okay yes right I get it so I jumped into that so I didn't say anything before don't even think it but I think after that I was always kind of like okay well let's let's strategize it made you gun shy it has it has and I think because you're the creative one like your creativity brings all these things but me guys like CFO I'm kind of like okay let's let's make a path towards that and when we're when we're ready we're still gonna wait a little bit more yeah I know I know haha when till we need a desperately and then I bitch and complain that we're gonna wait just a little bit longer but it'll get done yeah marking already when I have an idea really just fucking jump in yeah like fucking let's do it let's get the money through it we'll figure it out let's go and I think y'all said something on one of your recent podcasts you know when times are slow no like marketing is the last thing anybody wants to do yeah as a business you don't wanna invest more money when it's it feels risky but it and it's no difference than like hoarding cash you know versus investing it kind of a thing um but I would agree with with one of your statements before you mention everybody else is doing that yeah nobody else is putting fuel into marketing which is a No. 1 that's why I started a marketing company cause I was like that's the one thing like that you could do that for any business and you and you could do it well and everybody should always be doing it yeah yeah you have to market I mean you have to market so you created that a necessity for when your other businesses that translation agency that's do you still have that you still run it I do that's that's like the most passive business I have every once in a while I gotta go for a notary and I haven't added a lot of fuel to the fire cause it's just it's doing its own thing it's it's basically run by virtual assistance and freelance translators um so so that's the one thing I don't have to pay TWC for which is great nice um woof cause man as a business owner you know when you hire W2 employees and you're kind of like trying to pull all the compliance levers oh my God woo oh that's crazy dang your your your your your budget that you thought you had is not there no more yeah it disappears yeah yeah for sure you know you wear a lot of hats man you got a lot of stuff going on lot of lot of stuff you have the marketing you have the translation you have the potty cats and those are all three different businesses well does the podcast fall into the marketing so the part podcast the reason I built out the studio was and we we've just started to actually be able to use it for these purposes like video is like the new that's the new form of marketing because you could you could repurpose it for social media which you guys do all the time with this stuff you do better and but you're and you're doing great compared to others who who may just do it and they may just post it on Spotify right yeah sure we have some people who rent out the studio and do audio only podcast and I was like does it make sense he's like at least throw up get your smartphone out something you have to right like I feel like how do you not put it on the YouTube well it's video like I always tell you video video like even some of the messages instead of messaging back I would prefer that the girls make a video and send it back to him you know me yeah I met with this studio we're able to do so much for clients like Rick asking me asking me a law office we just finally got him in we've been working with him for like the past year and mainly on web design SEO and social media but finally we got him behind a mic and a camera and we're about to repurpose that for SEO yeah and I heard that he doesn't I was listening to Crystal's podcast with Jackie and Rick and he says he doesn't even have a social media so at that time so he does but we do it for him so he so his personal social media like it exists on LinkedIn because we manage it for him sorry Rick putting it out there but like at first like just because of you know my my previous hats like when I when I met him I was like are you are you are you like a special agent like what do you do on the side why do you why do you not exist why you why are you 40 years old what was your past man so I used to work for Uncle Sam yeah so I used to be you know army for a long time and then I worked for the Air Force as a civilian for a hot minute but yeah so Matt goes around like marketing well that's suspicious that's weird what's the name Reacher what's that show Reacher something Reacher I hadn't seen it I know you're talking about Jack Jack Richard Jack Richard is that the same kind of is that like yeah yeah I think secret squirrel stuff yeah yeah something like that yeah marketing marketing haha like as an example you could you could just repurpose so much because so to answer your question the studio is just a subset of our content marketing services that we offer but it's it's probably the most passive in terms of you know revenue dollars that we bring in cause some people just wanna rent out yeah we're leaning away from that because we wanna save the white space for being able to repurpose the content do a lot more yeah yeah I think that we should do better about that to repurposing our content especially because now we have so many it just again it's so it's so much time to like choose the content that you want to repost no well as soon as I'm done with construction will be able to I'll have more time it's just I'm yeah we got some shit going on I got construction going on I'm almost done we're on the last bit of the studio that we have to do and after that and that was up all the time and that was another thing to like going back to um not spending when it's slow yeah like during our slow season we spend like thousands trying to finish one room yeah and so now I mean it's done but we still have to decorate redecorate it we still have decorated down to the last room and like just some decorative type stuff but yeah the construction is almost done you can't pull back you know you have to keep going and it's yeah it's not racking nah yeah if it wasn't for the construction we would already be and you know I say this shit like if I if we chose to just me do brows for the rest of my life like we'd have a pile of cash well life would be easy life would be really easy yeah it'd be like marketing my brows would be like $1,000 you know but it's like it's not that's what we're trying to do so here we are spending spending spending ever since we got here for three years y'all are building a lifetime brand but y'all are also giving back to the community in a way yeah because i remember there was a podcast where y'all had some of y'all's team on and you were talking about you know what when they grow and if they grow out of this studio and they build their own place like that's that's kind of a continuation of of your legacy what you've built yeah it is yeah yeah and I think now it's it's that's that's the area that I try to um lean on more on the frustrating days you know like this eventually will serve somebody yeah somebody else other than me cause if you just do it for yourself I feel like like what's the point not anything self serving doesn't yeah there's no longevity in self serving yeah yeah even with um you know um doing browse and stuff like that's it's great and it's a great service for everybody but somebody to carry your legacy in some way and another feels feels a lot better yeah I think I would say so yeah um and then coming coming back to the same same thing if how and I guess maybe this is something that you can answer like I think what's really hard for us right now now that um we're kind of switching gears a little bit in terms of what I specifically do or what the studio does it's not just me it's the girls I think how do you change the marketing for that you know what I mean like how do we decide how to market it like it used to just be brows brows brows and you like them you come but now it's like okay well we have the classes and then eventually we'll have some kind of um like the with a beauty printer we'll have some kind of coaching or whatever yeah coaching the girls are teaching the girls are teaching like how do you know how to switch gears do you know what I think I don't think we have to switch gears I think we've been doing going in the right direction I think we just got to bring that out of the girls too and like showcase their personalities and who they are instead of just post to just their work you know what I mean yeah I think that's what I'm really I think that's what we're trying to do yeah it just it's a matter of bringing them out of their comfort zone too and and and uh you get getting in there get your hands dirty with that too you know what I mean instead of just focusing on your work and yeah and your content you gotta focus on their content so I guess for you Matt this is like the type of conversations that you have with your clients cause you have to see what like you were saying what the end goal is yeah so if it's if the end goal for me is to just keep doing browsing that would be a certain type of research that you do as opposed to like hey I wanna teach I wanna open this school in in five years and you would right that's the type of thing that you do yeah so so depending on the service we're providing right it's a little bit different if it's a podcast and they just want to do it like a regular podcast because they want to get stuff out there versus a business that's that's got a long term strategy um in that in that case we'll we'll usually open it up with a SWAT analysis so strengths weaknesses opportunities threats SWAT swats I like that from a marketing lens right I'm gonna use that like did you have your business swatted from the from the dope sales in the bank we don't do that but but for real like you start out with that it gives you a 30,000 you know foot view of what this business looks like in that market from there you get into things like you know keyword research and that's really for you know search engine optimization yeah what are competitors doing it's always good it's always fine to you know have a lot of pride and say you know I don't care I don't care I'm just gonna be me I'm I'm gonna do it yeah I got you I don't care about the competitors I know somebody that was like I've know a few people I know a few people I know somebody but and that's fine that is fine but if you wanna be better learn about your competition learn about what they're not doing learn about where the low hanging fruit is where you could shine better if that's something that's a part of your overall strategy anyways um so that's that's what we look at there um what was your question I'm so sorry oh I know I'm just listening to it like yeah but oh from the marketing perspective you're talking about um you're essentially talking about two different segmented audiences sure your person who's coming to you for brows is gonna be different from the person who's coming to you for classes to learn about how to do brows right um so you're marketing to two different people and if you're coming at them with the same approach or literally the same and I would not do this in your industry direct mail flyer right um which we know people have done that yes there's all all kinds of places where you can waste your money in terms of marketing um not to say that doesn't work it just depends right um but if you were to come at the same person with the same message you know like what do you do like I don't understand are you good at this or you good at that if you're good at both that's fine but have the specific you know landing page if it's a website or the specific mailer if it's a direct mail speaks to that segmented audience about that product or service yeah that compels them to take action you know where I think we were finding kind of a a hotspot to do is on Instagram cause we were trying to Mark it to people to come in and get it to brows done to the classes the girls products like there's there's multiple stuff being all trying to market to everybody on that one platform on that on that one page is kind of cause we have to figure out okay what today we do for this so we try to mix it up but then I don't know if that confuses our audience too at the same time sure so it's it's it's no different it's different but it's no different it's parallel to what we do here yeah so we do web design we do search engine optimization direct mail like do video we also do podcasts right yeah so I mean we have a different you know podcast handle Podcast Studio SATX which is not Peach Tree Rose marketing yeah on on Instagram because some people just wanna know everything about the podcast studio and they wanna see what kind of footage we've got what we can do there um versus we have a lot more educational content on Peachtree Rose Marketing just free marketing nuggets for small businesses on our Instagram handle there um so we we keep it separate for that reason yeah and to be honest I don't do as much on the social media that's most of my team yeah so it gives me an outlet on the podcast Studio one that's the only one that I do and every once in a while I'll put stuff out um hmm um whereas everything else can continue to stay branded with our actual marketing company on yeah yeah I think that's what's kind of hard for us anywhere but we build such a following it's hard to take away from that and try to build like start over you know it is when we know we get results from it but can we get better results if we if we split it up and it's okay to use it as as kind of a funneling lever right so maybe you've gotten 700 followers on YouTube yeah and you know the subset of that are people who gonna want their brows done or they're gonna wanna learn how to do brows yeah um so being able to follow them in the right direction is kind of the question of how you wanna go by yeah that's like a whole job yeah haha it seems like like a lot it is a lot it is a lot y'all's instagram since like over the past six months i think y'all have grown by what almost fifty percent right terms of i don't know but you know what i in with the instagram i think it's really great to have a lot of following um it depends but you know what I've honestly I've been kind of freaking out that you know we don't own our our data we don't own any of it and so I think we're what I've been like every now and then I'll sleep I'll lose sleep over it because they can just shut it down yeah they can just shut it down and we have a lot of information for the past 14 years that we've been in business with all this email and we do not do any email marketing yeah we need to we were to what that's what we're cleaning up for and setting like the that's why the foundation cleaning up like that yeah do you guys do email marketing as well in terms of your your marketing we do yeah so what like what do you guys do so I don't know where it really is to be honest so there's so many different things you can do for email marketing yeah right um you can and you can go out there and do it on your own there sorry so email and text or just email cause I know people are doing a lot of texting now too right like texting marketing we've only done email okay that doesn't mean we can't do text but we know what we're good at as well and and text you know SMS marketing is great yeah you know if it's done correctly just like any of the other marketing things a lot of people don't like that they feel like they're being spammed when you text them with that stuff right some reason right it's so direct and same thing with email which is why there's a danger if you're doing it on your own sometimes and you're not doing it the right way like if you're using let's say Vani dosa beauty studios right if you're using your own domain um and you're saying info at right yeah and you're just sending out email mass email to this big list that you've compiled well each of those email clients whether or not it's you know Gmail Yahoo whatever the case is outlook each of those have their own algorithms right and they have their own spam protections built in yeah so as they're receiving information before the end user receives the information they're gonna go ahead and do a thing this feels like spam you're not using you know their first name you know it's feels very salesy whatever the case is and they're gonna give it kind of a rating internally and they're gonna say uh I don't know about that might not even get to the end user yeah or it does get to the end user and the end user feels like this message is not meant for me I'm more interested in getting my brows done I'm not interested in taking a class on brows yeah what the hell is this when that happens and they say spam huge red flag that goes to that email client Outlook Gmail Yahoo whatever the case is and they say okay anything coming from this domain we know it's spam so you run the risk of actually shutting down your your own communication platform like your email God why can't this be easy it's not it sucks right why is it so horrible well if it was easy Matt would have been doing it give me a pile of money I'm not gonna be careful and if you are doing it on your own bravo that's great just make sure that you're approaching it cautiously and you're not being too salesy about it or spammy and if you don't have to buy a big old you know Mail Chimp whatever it is which is usually what I suggest Mail Champ is is a good starter they've been around forever right they've been around for a hot minute and they've grown and they have like a mobile app now where you can do stuff it makes it easy um in terms of pricing though you know as a small business starting out I think they're relatively competitive there's so many platforms you can use now and and some some you might be able to take advantage of whatever platform is used on other marketing levers you're pulling as well but if you're starting out start out slow season your email account or create a different email account with a different domain name that's only going to be for your email marketing well that makes sense wow why would you do that are they are is somebody gonna be able to reply and say like hey dah dah dah dah or like is it just the main reason is to protect your domain in those email plans so so let's say Vanitosa Beauty Studios if you're using your your domain for your email marketing but you're also using it for your existing clients and invoicing or you're using it for you know some of your team what happens if you can't actually get the message to them and it's a maker break for a contract or whatever the case is like it doesn't actually get to their inbox because it's being labeled as spam before it ever gets there oh so what you're saying is it's safer to just have a separate email just for your separate domain yeah so you're putting up like a wallet Protection from your main domain so you have your main domain and you put up these little walls of Protection yeah to shoot that stuff out for and you were talking about you know websites versus social media yeah your website is something that in a sense depending on what you're going with you kind of own in terms of that data and that's kind of the only digital presence where you get to have ownership of that content or at least the closest thing to let's be real Uncle Sam or anybody else could shut it down if they wanted to in a hot minute sure could or Google right Google it's a it's a it's a privilege to be on Google yeah Google can blacklist you you could be on the dark web whatever the case is right I think we seen that when like Covid and all that was going on all the people that were getting shut down you know but people getting shut down you know you could put stuff on social media and Zuckerberg anybody else could say we don't like the way that you're leaning in terms of your politics religion whatever the case is your viewpoint or just the perception of it so they can shut down all of your 14,000 followers on Instagram your 50,000 TikTok followers whatever the case is and you don't own any of that data yeah but if you're funnelling those people to your domain that you own your website where you've got those people you've got your you know your subscription to your email marketing whatever the case is you've got their data you know if that shuts down you've at least got an Excel spreadsheet or whatever the case is on the back end or you've got you know everything in your hosting account you can access them or tell them hey this is our new social media account so that's where where I see people fail is building a big old audience on social media or saying Facebook is my website yeah this is my business yeah no but then that goes away what happens yeah your business is gone yeah yeah I think that's the scariest part to look at you getting all scared tonight I look I can see it already fear fear marketing God damn it what you doing to me just get my card already just take my money well that shit but at least you guys do have a brand and you do have a website right yeah but you know what at the same time like I and you know everybody says it takes five years to build a real business and we've been here for three even though we've been in business for 14 years we've only been in San Antonio for three years so I don't I feel like yeah our online presence is maybe strong semi strong but for me it's more important to be embedded in the community and I don't think three years is enough to do that true so most people most people that come and see us are no more than what would you say two hours away yeah I mean we get some people coming from all over oh yeah we get people that fly in and stuff to see us but but I mean like most of our clients are about two hours away right yeah yeah so to me that's our community and I feel like we've haven't embedded quite ourselves well as well as I'd like to no there that I actually like that because it lets me know there's a lot of room for us to grow still there's still money on the table there's still people that don't know who we are yeah you know I mean so to me I see I see opportunity if if if we were embedded and we weren't like expanding or able to expand then I'd be worried but right now that we still know there's a lot of room to expand I I like it and you know what I think too that's kind of the dangerous with social media or like a big following uh huh that you see a lot of people and I personally know a lot of girls who have yet you know 100 200 300,000 followers that do the same thing I do but they can't pay their rent they don't have any appliance and all this and I think it's because in the beauty industry it's cool to look at pretty shit but that doesn't mean you're gonna make money yeah they have to you have to be able to turn those uh those followers into sure into clients and a lot of I think a lot of people are buying followers in the beginning yeah you do think that yeah I think there was a lot of people buying buying uh followers uh huh and then on top of that most of their followers are like in different states and stuff like that they're never gonna go to or their bots like they're not even real accounts yeah so so I don't when I see all those big followings I I don't I don't I don't buy into too much you know what I mean and then when they when they do have all those followings how many of that are gonna turn into actual clients or customers yeah not that not that many yeah that's that's what I'm saying so when you have like a smaller account maybe in the thousands not hundreds of thousands I think you have more opportunity to actually um flip them in the clients of customers yeah and I feel like part of that is to really learn um about your followers or your clientele going back to what you were saying like figure out who your target market is and is your target market following you yeah you know cause if you have if you have like a higher end service you know like what what we do yeah um it's not cutting your hair for $50 it's getting your eyebrows done for like four or five hundred dollars yeah is your target market following you uh huh and if you like there's a lot of these girls at you know are like in LA and they do what we do they do a really good job but they're in LA and a lot of their followers are like from Turkey or whatever they're never gonna come and get their eyebrows done so what's the point of having a lot following I think our following is pretty local like I gotta say most of our following is local within I don't know what would you say like 100 miles I think I think half of almost half is from California that we carried over with us still but but well you still we still go to California and you still see him so it's not like you know the other part for y'all in San Antonio right yeah cause y'all are Cali transplants yeah but y'all are among many these days right so San Antonio in general you know we see it while Texas in general a lot of folks coming from California over the past couple years yeah but San Antonio in particular there's not just that they called Military City USA for a reason there's over 30 different places there's big bases right and a couple of big bases but then there's other small like camps forts whatever around San Antonio yeah you have all of these people from all over coming in so yeah San Antonio is used to being a mix of people from everywhere it's not a place where you're gonna be turned away because you're not from Texas or whatever the case well I don't know I got big differ we got we got flipped off a few times on the freeway when we had a California plate oh wait you gotta change that I know it was like it was like a whole year I was like well we really have to change our plates like we're gonna get broken into people were hating us on the we got we got a lot of a but it's all right half of them came from California 10 years ago they just like come on change your plates go back to California fucker we got a lot of that yeah we finally changed it though yeah we're we're officially Texas now well but you see the growth in San Antonio over just the past year it's like exponential growth in terms of bigger cities in Texas but you see a lot of folks moving into this area because there's a lot of opportunity well I we went to a concert um at high miss place the um the sinceres in there the sinceres and I'd say everybody I was running into was from California I say about half of the people in the band is from California yeah so is California's kind of taking over over here a little bit I hope they I hope they keep the regulations and all that shit over there and and don't change it the way it is but I gotta see the foods getting better it is cause we're here do you feel like the um target audience in general has changed like the marking paradigm has changed since you're getting more transplants there's there's more of a of a mix of people now I would say that maybe like 10 years ago that's what all my clients say anyone like 10 years ago or 15 20 years ago um I know you haven't I don't know how long you've been doing this or I was gonna say to be fully transparent I am I am also a transplant not from California I'm from Atlanta but so not from California for all you Cali haters I lived in California but I'm not from California but but I mean I have I've only been in San Antonio since 2016 um but that's like eight years yeah so but in terms of marketing um you know I think I think it presents an opportunity um but to your point understanding you know how many of your followers are are your target audience are your target client um or how many of those are potential referral partners you know maybe they're not someone you can monetize in terms of a client relationship but maybe they're people who are your strongest ally in terms of you know being a referral partner I think there's a form of currency to be had in a way with with the right audience so that's what you see well you know you know what I've been seeing too well I talk to people a lot a lot of different people here and they and they see the competition that the California people are bringing because it's a it's a different market out there it's a different beast out there you're competing with all Hollywood and all the celebrities and stuff so the on the online marketing and and social media marketing it's a whole different ball game and I think people are starting to have to catch up here on that little what's funny you mentioned it the majority of our podcasters are people who take advantage of the podcast studio are people from California yeah well I'm in a few of them and I don't count you twice by the way I was gonna say no but you know what too I feel like when we come over here we were used to that hustle so we're used to spending on money on market in the fast paced and when I talk to people that are from here and they have a business here it's like why did flyers and I've been going to pop UPS and I'm like like are you working on your website have you thrown money at ads are you talking to a marketing person have you have a Google business profile like the basic information they don't they don't and to me I I see that's where the difference is between a lot of us transplants that are used to having um being neighbors with LA like super dead super populated super competitive and we come way over here with the mindset of like okay we gotta spend money well are you a big fish in a small pond or are you a little fish in a big pond he's trying to compete and you're used to that and now now you're now you're in a smaller pond and you're like you're used to like firing on all levers and having to compete to be to be shown wow now you're like the shiny object but you but you don't stop there you keep going yeah yeah we're used to swimming with sharks out there that's the difference I am the shark so what do you think going back to the Googles so that's almost free marketing right um what do you think a lot of us have it wrong in in the in the Googles cause I know I've been trying to do better but have I been trying not really so No.1 if a product or service is free you are the product or service generally speaking so no difference with Google right their biggest product is data and people right so you putting content out there you're doing them a favor right you're making it easier for somebody to find the business that they're looking for that's great um so you Google big business profile is the No. 1 biggest thing right if you're you know let's say we'll keep it beauty industry let's say you're a small business starting out but you're working out of your home right which I think in Texas you can legally do through TDLR there's some things you gotta do right yeah um whatever the case is you're working out of your house don't go put your Google Business profile in your driveway yeah figure out a way to not have that happen we're in a co working space that's a prime example of a different type of thing you can do to show up you know on Google Business profile um are you gonna rent out a salon suite you know at X hundreds of dollars per per week right yeah when you do that do they have uh do they allow you to have signage do they have a suite number for your actual suite um those are things that are Paramount to being able to show up on on Google in terms of their Google Business profile otherwise it's against policy and you're having to use the same address and it conflicts with the the actual business yeah and I've heard of people having a lot of issues with their in the business yeah yeah so November of 2021 Google changed their policy it's specific to co working which is no different than a salon suite rental business but they did that because there were so many you know co working spaces that were selling you know virtual office address yeah um and you could show up on Google bit it was it was like the biggest hack next to doing like a you know my small home based business yeah I'm gonna go to a UPS small business mailbox for 200 bucks a year and I'll show up you know at that shopping address uh huh so Google knows where all the UPS stores are now and that's like a big red flag for the harnessing that though but the next biggest thing was coworking and can I pay for a virtual office you know if I've got a home based business and show up on Google Maps well they've implemented a policy a couple years back and their policy is it must be staffed by you know people in that business not the co working space during normal business hours has to have signage and those are the biggest ones you know and a part of the signage is you know the actual sweet number whatever the case is so like our co working space in the reason we chose this one we could do that you know we could show up so that's one of the things that you look for because you knew exactly that's why I told Crystal for Beauty Pro bookkeeping I was like this is probably a good co working space if you're looking for one so does a suite have to be registered with the CD as an actual address there are different steps that the actual coworking space for the salon owner you know they have to do to delineate that in terms of the US Postal Service not necessarily the city but the US Postal Service we had issues so where our building is right now it used to be a big big a bigger one sweet one sweet and they split into like three different sweets and they had their own sweet numbers and all that but it was a pain in the ass remember with the address because they weren't registering one of the sweets for I think that's what happened that's what you're saying I think it's what happened it never got registered like they just made up a new suite but they never registered maybe with the they did but the post office for some reason wasn't coming up because they're morons and they're fucking morons and their database yeah and we were having so much issues with that even now like we don't show up all the way right we do well I mean on the Google side like on the Google map no we do but sometimes for some reason the movie the flight keeps moving but we show up like when we put in our suite number it shows up now 1 1 3 yeah it shows up on Google and the US Postal Service they're not the same right but they do have some you call it API there's some programming language where they can communicate and say oh that's not a valid address that kind of thing but for now and it could go away any any moment right a potential way around that is not necessarily the way and it's not you know it's a gray area my favorite yes we look the gray you know it's neither black nor white it's the gray area but you know sweet 21 a yeah 21 b you know they're both sweet 21 you know in terms of the actual address but one's an a and one's a B but it's a differentiator potentially on like a Google Business profile okay but that would be you know a suggestion for people who don't have a Google business profile figure out a way to have one uh just make sure it's legit in Google cause Google will make you go through all kinds of hoops you know if they have a red flag you have to fix our Google that's a lot of value for somebody to think about when they're going into a suite I I would never think of that yeah well we did it going into 1 1 3 well ours is not like inside of a like the like the salon suites and all that yeah the whole different thing cause you're going into yeah yeah no I heard them having a bunch of issues yeah a lot of issues and in that industry so I have a funny question and I I was actually I was like it kind of blew my mind I know we're almost close to them but I just wanted to ask this question because I thought it was so interesting so I was we were listening to a podcast uh britsiva so we were listening to a podcast and she mentioned how she went down the rabbit hole when um AI came out for um meta and she you know she looked up like what's the best salon in my area whatever and so when she got a list compiled of the best salons in her area she was like where are they getting this information from right so it turns out that it's Bing b I N G yeah and so I guess being has their own like Google business thing going on and so what do you think are the implications now with Meadow using being for Instagram and for Facebook like do you think um it's kind of important or maybe we should all start kind of not going into being but also to like doing our our due diligence with big big business or I don't know what it's called yeah I think I think you could find yourself and it's and it's tough if you are wearing a lot of hats as a small business owner you could find yourself okay where where do I need to invest most of my time there's literally you know thousands of search engines out there worldwide yeah market share Google followed by Bing probably in the US anyways um but even then it's a pretty small market share that is a consideration because of whatever contract or however they have that going between meta and Microsoft Bing yeah but um that's what I'm saying like there's a consideration now that Meta's using it and Instagram's using it you know like that's that's a lot of people with with uh using AI and AI is using Bing I think specifically I think that's where it comes in with getting your your website custom cause you could do plugins that that that deliver the data to Google and to being in all them yeah there's all kinds of stuff that we that we do you know if depending on what kind of marketing we're doing for a business um you know showing up in directories that's another part of search engine you know placement Google is a prime example does your does your address and your phone number match on different directory listings or all these you know information aggregators that are out there or is it different um and if it's different usually we'll see a little bit of a decline or potential for decline in terms of their ranking um but there's different things that you can do to kind of automate that process across you know hundreds of potential directory listings including Bing oh okay cause I just thought like oh I mean I know they're not taking over cause Google is like Google and YouTube and the whole thing you can invest your time manually to going into each of these platforms and doing that and then there's some more automated process yeah processes where you can either pay for a platform to do it um or pay someone else if they're already working on other things to be able to do that on your behalf but that's where the website you have control of that and you can like own the data and send it where you want right when you own your own website yeah when it's done as opposed to the dragon and then drag and then also you know how many you know you're gonna get some people who will look up information that way and they may look it up on Facebook what are the top you know things yeah but then you'll have the vast majority who are going to Google Maps or on Google or whatever the case is the two biggest search engines is Google and YouTube right and funny you should mention is owned by Google yeah YouTube is the adopted stepmother or Google is the adopted stepmother of YouTube used to be its own thing then Google you know owns it now so it's the second largest search engine in the world and again that's why we what is YouTube YouTube is but all of that stuff all everything we're saying now because y'all are gonna throw it up on YouTube yeah all of these words they were saying are now automatically old in YouTube and that's now search engine optimized yeah everything that we talked about we talked about browse that content on YouTube now has a placement you know it's being ranked in the algorithm in that search engine for Rouse or whatever the case is or the majority of the content we talk about so when you house this content or you embed this content on relevant you know blog order article or whatever the case is your potential to be you know found for that potential landing page or whatever the content is far exceeds what your competitors are doing and less of them have focused on that more of them have thrown up more of the automated chat GPT articles in terms of blog articles that nobody really wants to read cause you you start reading a chat GPT article and you're like yeah you can tell I didn't write this yeah there's no opinion baked in or anything like that yeah that's why we push the YouTube our our content on YouTube more then just Spotify or anything like that is just for the SEO and all that and people people wanna see people at the end of the day yeah they want content delivery from people and if I'm if I'm in my car I'm not gonna read a blog article I'm gonna listen to a podcast yeah or I'll listen to somebody talk about a subject I think something really cool that you did was that um and at first I was like oh cool like it's cool but now it it makes more sense like when people ask you what's the difference between microblading and powder brow instead of just sending them like a long winded you know type in format yeah how'd you make that video he had me make a video where I'm like what's the difference between microblading and powder brow I like so now that video has a ton of views because every time somebody's always asking he sends that video and so now like you know like again I I usually just come on and I'm like funny and cute and all these things but now like it makes sense why you do that like it's it's a back end thing and it's building whatever it's building in the back end well too we were on Vimeo all of our videos were on Vimeo I just took them down and put them on YouTube now uh huh that way we get the SEO and everything that comes along with it and one last thing that we have to pay for you know we have YouTube why do we don't need video anymore yeah so and that's that's a way of building in passivity to your business your business model when you're not having to take you know the time to it's no difference it's the new version of having a templated response or an automated response via email now you got video people are gonna click on the video a lot more than they'll actually watch the thing yeah in terms of engagement with the audience um but now you've got that built in and there's you know long term strategy you know automated ways to do that for different segmented audiences that's where you see really marketing you know firing off on multiple cylinders you know I think AI is gonna come in big time for that to be able to uh with the videos like make it more personal to to to different people but we gotta learn about that I'm sure AI is gonna get more advance to get better uh huh both yeah yeah and I think like more importantly like what I want people get to get out of this is that it's important to not wear too many hats like if your jam and I know it's not for me it's the marketing the whole SEO like you know I kind of like to just show up and record a thing and I don't care what that thing is being used for I just like you know what I mean yeah so have a have a marketing partner who is doing that on the back end and it could be you but eventually when you grow your business past the point of like okay I can't concentrate all my energy into the marketing hiring a and I say marketing partner because I feel like from listening to you and you like um you definitely need somebody to to keep doing it it's like a one time one time thing no no it's continuous themes yeah and I didn't know that I thought you kind of just hired somebody and like they do this thing and then you you stop paying for it because who wants to pay for a monthly but apparently you do but I think having a marketing partner your website partner who's always updating all these things that I wouldn't even know where to start um I think that's really important and I wish of course that we would have done this like 1,000 years ago but you know we didn't have this knowledge and stuff oh you didn't know partner and that's why I think it's better to go to people like Matt a small small agency instead of push to the big ones cause you don't build a relationship and you talk to him over phone or email if you're lucky and I mean you get to talk to him on the phone I suppose with Matt we can meet with them talk to him he strategies for us uh huh it does help you yeah I think it's like having a bookkeeper like you have a bookkeeper you have your account and you don't have your person does that like it's an integral part of your business I don't do my own payroll like I hire a company to do the payroll you know Chris is gonna be doing the payroll here pretty soon nice and like these these are the things that you do yeah you know so even um that's how I put it to people like even um business credit cards they're your partner yeah banks they're your partner why wouldn't you make your marketing person a consistent partner of your business to uphold that part that maybe you don't have time for that you don't like you like all this shit I I don't yeah but I don't wanna spend my time doing it all the time your time is better serve somewhere else I like learning it and doing it and doing it a little bit but it's not my thing so you know what I mean yeah I'd rather Matt do it hire Matt guys yeah Peach Tree Mark Peach Tree Rose marketing Peach Tree Rose no but definitely if you're in San Antonio you guys gotta gotta hit a map cause Matt knows his shit and great guy to work with I appreciate it guys but but to your point you know as a business owner when you're starting out wear the hats you know get used to wearing the hats yeah see how difficult it is to wear the hats see how difficult it is figure out which ones you don't wanna wear yeah and then you know if you really enjoy something if you get you know something out of it like I I wear a lot of hats for the marketing company yeah but I know and I recognize I have to focus on the business and not just in the business yeah that's why I hire a team um but if I didn't know what it took to you know execute on email marketing versus SEO versus podcast editing I don't know what I'm hiring and I don't know you know how much I need to pay them or what that is actually worth because I may not have really vested my time into that early on but early on if you're starting out sure where all the hats figure out what you don't wanna like shed those and then figure out what kind of partners do I need to bring in to help me with this and what's my return investment gonna be is it gonna be just my time you know if it's payroll and if it's a bookkeeper it's just my time or my anxiety where I'm looking at numbers and I don't like looking at numbers let somebody else do that yeah whatever the case is even then but then you learn a little bit about it and when you go meet with somebody you know they're bullshit or not if they're telling you you're educated enough to be able to speak on that and be able to smell through that yeah cause Mac could be taught us oh I need to to evaluate the Flux Capacitor and you know what the fuck he's talking about you know what you need is a 10,000 dollar direct mail campaign for your brow business yeah I heard that somewhere else yeah but if you at least dive into a little bit you learn you're knowledgeable and when you go meet with somebody you you understand what you're talking about sure it's like it's like a lot of women complain about going to mechanics they don't know what the fuck they're talking the mechanics are ripping them off left and right it's the same thing was a little you know to me just I guess just because I like hindsight 2020 of course I wish I would have hired people sooner than I did like even building the websites and stuff that were like terrible websites I should just fucking hire somebody I don't care to know all that shit you know and it was such a waste of my time like I didn't get to cheap also I'm very cheap but it was a little bit of both you know and I knew it was hard and I don't like it I should just hire somebody so I don't care to wear wear certain hats I think now when I look at something that we need I will do research as a um consumer yeah but I won't do research as as if I'm gonna do it for myself yeah you know what I'm saying so yes wear hats maybe but to me I don't wanna wear the hat I'll just research the shit out of it then I can have a conversation then I'm done yeah and then I move on to what I do you know yeah I think we're about to wrap it I think you got a meeting to write Matt following this something like that yeah we're not always busy man so you guys been always busy so you better you better call him up and schedule an appointment and have them build your business because you need Matt will have Matt's information down at the bottom of the podcast and like well I should say we'll we'll make sure it's there smash and subscribe down below and if you guys have any questions or any comments make sure to add them down below and let us know and we'll we'll get back to you if we if we can help yeah yeah and that's it alright thanks you guys for listening bye